The image of a half-drawn fox is permanently burned onto the back of my eyelids.
S77 (the studio where I work) was hired to animated content for the Firefox OS exhibit at the 2014 Mobile World Congress.
It was a traditional-animation-heavy project, so I've spent the last three weeks drawing the firefox, over and over, late into the night.
For this project we animated the fox at 15 frames per second, so for each second of the animation there are fifteen hand-drawn and colored foxes (example below.)
Though the process of traditional animation is tedious at times, the outcome is worth it. The end result is an animation with a certain amount of fluidity and personality that is impossible to fully capture using faster techniques.
As a studio that is primarily focused on motion graphics, landing a traditional-animation-heavy project was both exciting and challenging for us.
I have really enjoyed my first experience with hand-drawn animation, I hope to work on more projects like this one. Getting the chance to combine a love for drawing with design and motion is thrilling! Also, I now have a wacom tablet at my work desk and I am in love with it.
Working on this project took me out of my comfort zone. I can honestly say it was an extremely valuable, fun, rewarding experience... aaaand I will never look at a fox the same way.